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Below are just some of many reasons/benefits for using
video/film in corporate and business environments. We have many
years of real world business experience in and working with some
of the top blue chip companies in the UK, so you can rest
assured we really will understand your business issues and will
make sure any video/film we do for you truly fits your
requirements! Unlike many other production companies the
management team here is mature and experienced understanding
only too well that flowery wizzy techniques with pretty pictures
are NOT always the best way to get your message across in a
corporate environment where time is money. Whether it's the
chairman giving his strategy and vision, a virtual tour of your
factories, or a product video for an exhibition, not only can we
help but we'll always go the extra mile. Please
Click HERE to contact us or Tel +44 (0)1977 681949 for a no
obligation consultation meeting.
1. Prospects are 72% more likely to purchase a product
or service when Video is used and they make their buying
decisions faster.
2. "Video Brochures" have a high perceived value so they rarely
if ever get thrown away unopened like nearly all junk mail. Most
people will watch a marketing video in its entirety out of
curiosity, if nothing else.
3. Video is a powerful communication tool that allows small
business to compete with larger corporations.
4. Video is affordable and can often cost no more than producing
a 4 colour brochure.
5. Video is a great
tool for training a large number of people at one time.
6. Video can create
an image for your company that is difficult to express in other
mediums.
7. Video can aid your sales associates by presenting a
consistent message every time for every viewer.
8. Video can demonstrate the benefits of your service or
product. Brochures cannot do this.
9. One video can be designed for many uses. It can be taken to a
trade show, used for one-on-one sales calls or shown to a group
of potential prospects.
10. Many companies transfer their videos into foreign formats
such as NTSC so they can expand sales into international
markets.
11. Video can be used to explore a complex process or technical
product. Computer generated graphics can be implemented to
illustrate the process or product.
12. Video is a cost-effective way to sell products that are
expensive to demonstrate.
13. Video is a terrific way to tell a story. We might film a
"Day in the Life" sequence and use testimonials to support the
main points that you want to stress.
14. A well written commercial can be designed to serve a company
for many years.
15. Television advertising is a very powerful and affordable
medium to cultivate many new customers.
16. Video is an ideal way to give tours of your plant. This is
accomplished by using close-ups and careful lighting. The
audience sees only what you want them to see.
17. One reason why video is such a powerful medium is because it
appeals to the viewer's emotions. The ability to reach a
prospect with images and sound can be incredibly persuasive.
18. The combination of sight and sound appeals to many of our
senses on multiple levels.
19. Before and after shots can dramatically demonstrate the
benefits of a product or service.
20. Make lasting
impressions – Video is an effective communications tool.
Pictures, sound, and movement are brought together in video to
provide more impact than any one of the elements alone. A video
can demonstrate — quickly and precisely — your product features
and benefits in action.
21. Standardize presentations and training – Information is
presented in a consistent manner, and segments can be repeated
as needed. You can be sure of what your audience sees and hears,
every time.
22. Present yourself in the best light – A well planned,
carefully executed video can enhance your organization's images
in the eyes of others: the general public, other
branches/departments of your company, investor, etc.
23. Move your audience to different locations – Show your
audience things they would never otherwise have the opportunity
to view. Give them "The Grand Tour," without transportation
costs and logistical nightmares.
24. With video, you can expect close to 100% viewership – People
enjoy television, and they aren't in the habit of throwing
videocassettes, CDs or DVDs away. How many prospects read a
brochure cover to cover?
25. After seeing a Video, most prospects will have a much
greater understanding of the subject or product.
26. 89% of
consumers will view a Video message the same day it is received,
and 94% will pass the tape along to a friend or relative.
27. The response rates for Video promotions are 6 times greater
than those for printed direct mail pieces.
28. Video works better and is more cost effective than any
other advertising and or publicity medium!

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